Services
Professional advice can be offered in numerous areas of the recreational marine market. These include but are not limited to:
Design
Due to the familiarity with the European small boat industry, we are able to provide excellent perspective on what type of product sells where. This information can be used to develop new boats or refine existing ones. We can provide valuable input to naval architects, designers, stylists and product managers in order to better focus their efforts on developing products which will sell well in the target markets.
Manufacturing
With many years of experience in small boat manufacturing, Fagerburg Marine Consulting can provide valuable advice on how to improve plant flow, reduce work-in-process, improve quality, lower overall costs and improve profitability.
Marketing
We can provide assistance with product portfolio management, product positioning, pricing, as well as marketing support functions such as boatshow planning, catalogue production and copywriting.
We can edit copy to ensure that it flows well in either French or English. We can provide rapid translations from English to French and from French to English, using native speakers who are familiar with marine terminology in both languages.
Distribution
Dealer placement can be fine tuned based upon numerous criteria including geography, demographics, and competitors' dealer locations. Using our extensive database, we can pinpoint targets for new dealerships.
Research
Research projects can be undertaken per the clients brief. Research can be done via the internet, via telephone surveys, via site visits to dealerships, marinas, factories where permission is granted, boatshows, other trade shows, etc...